Do you find it exhausting to constantly think of new ideas for content? Does your marketing activity hit the mark every time? If not you’re not alone and I am here to help
Does any of this sound familiar to you?
The pressure to constantly create on brand content is exhausting!
Our marketing looks less professional than we’d like but we don’t have the skills in house to do it?
We have a new product or service to launch but we don’t know how to?
We haven’t got a marketing strategy so it feels like we are throwing money away!
We want to appeal to a new audience but we don’t know where to reach them?
I’m here to help you create simple and effective marketing strategies and as an experienced, hands on content creator to get your message out there.
Great content can help you
- Tell your story more effectively
- Engage with your audience in the way they want, where they are
- Launch new products or services
- To appeal to a new target audience
- Streamline your processes so you don’t waste a moment more thinking what to do next
- Standout from your competitors
- Build your brand
“Traditional marketing talks at people. Content marketing talks with them”
Doug Kessle
Content creation Can Typically include:
- Discovery session and marketing audit
- Content ideation
- Content strategy and planner
- On brand templates
- Graphics, icons and illustrations sourced
- Photography sourced or photoshoots organised
- Videography sourced or shoots arranged
-Project management
The process
Creating Content
Discovery
I always start with a client questionnaire followed by a discovery call to get up to speed on your business and objectives.
Insight
A deep dive into how you are perceived by your customers and target audiences. I usually do competitor analysis at this stage too.
Strategy
Working together on a new content strategy that will ensure you hit your objectives and arming you with plenty of new ideas, plans and tips.
Creation
Getting to work sourcing images and illustrations, taking new shot and creating all of the agreed deliverables from video to social graphics.
Roll out and refine
Once we’ve a plan and a new suite of killer content, it’s time to get it live, get tracking and refining to create optimal engagement.
Ongoing support
There will often, be things required, further to the initial project and so I’m available for ongoing help and support or providing updates templates
“Emma really understood what was important to us and helped us build on this with her vast knowledge and experience, giving us a clear marketing road map for the months ahead. Emma’s enthusiasm is contagious and we’d love the opportunity to work with her again.”
ANNA ANDERSON - DIRECTOR - TEAM BEING
Frequently Asked Questions
How long does the process take?
Depending on where you are on your brand journey and how much content you already create this can vary. It usually take a few weeks to do the Discovery, `Insight and Strategy but then the timings are largely down to you and your campaigns and the level of support needed.
Can you design templates?
Yes, I really believe that to create a successful brand you need consistency but appreciate that this can be difficult to manage day to day. I can provide suites of on brand templates in easy to use software like Canva making it effortless for businesses to create on brand materials themselves without needing a designer every time.
How much does it cost?
Every project is different, and the deliverables always vary from client to client. The best thing is to have an initial call so I can find out more about your challenges and provide a range of options depending on your budget. I can also introduce other specialists, offer payment plans and daily rates.
Do you build websites?
I can build simple, effective, on brand websites in squarespace as part of the branding project as the website is usually one of the most important brand assets. These sites are really easy for you to maintain and update yourself. If your requirements are more complicated, for example e-commerce sites, I can put you in touch with some great developers.
Do you work with other creatives?
Absolutely. I am a big advocate of getting the right specialists together to form a crack team. I’ve plenty of experience of working with designers and creative agencies of all sizes and will be able to advise at which points you’ll gain maximum value from my skillset. I also freelance for agencies when they need a brand specialist.
Will you manage my social accounts?
I can provide social media strategies, content plans and templates but I don’t manage accounts for others. I believe social accounts should ideally be managed by those who know the business best as its a relationship not a broadcast. If this is not possible for you, I know some fantastic freelancers who can provide this service.