Keeping your branding dynamic and relevant is crucial for any successful business. Your brand serves as your storefront, drawing in ideal customers and keeping them coming back. I am no advocate of changing up branding for the sake of it, the best brands are consistent to the core, but I think there is real value in assessing your brand on a regular basis and ensuring that your strategy and your brand are working together.

As my business name states I believe branding is all about storytelling and I’ll explain why.

Personal branding can be a bit tricky as you need to bring your own personality and style whilst remaining authentic - not an easy task but if you get it right, the results can be life changing.

A common misconception is that a brand is just about creating a logo and choosing some colours. Powerful effective branding is so much more and can help businesses overcome many common obstacles.

Creating a new brand or rebranding is a wonderful and exciting experience when done well. Sadly, more often than not, people rush in keen to instruct a designer and up in a long, frustrating and costly process. Here’s some tips on how to avoid this painful experience.