Do you have a brilliant idea, ready to launch a new product, service or destination but need a brand to match the vision?
Does any of this sound familiar to you?
I know we need a new brand but I don’t know where to start?
We need to launch a new brand soon but we don’t have time!
I thought I could create a brand myself but it’s not working out
We have a brilliant idea but we don’t know how to turn it into a brand that sells?
I know there is more to it than a logo but I don’t know what’s needed?
I’m here to help guide you through the process creating a brand that will help you launch, look professional and gain loyal customers.
A great brand gives you
- Credibility and professionalism
- Recognition and memorability
- A loyal customer base who trust you
- Standout from your competitors
- An increase in sales
- More effective marketing
- Engaged employees
“Your brand is the single most important investment you can make in your business.”
Steve Forbes
A new brand project will Typically include:
- Discovery session
- Brand strategy
- Visual identity (logo, colours etc)
- Brand narrative (your stories)
- Template marketing materials
- Updated website
- Suggested content plans
- Brand guidelines
The process
Creating a brand together
Discovery
I always start with a client questionnaire followed by a discovery call to get up to speed on your business and objectives.
Insight
For new brands this stage is all about really getting to know your target audience . I usually do competitor analysis and customer research at this stage too.
Strategy
I like to work collaboratively as an extended part of your team to create a strategy together. This is the most important part of the whole process.
Creation
I then get to work creating the visual identity for the brand and all of the agreed deliverables. Collabortating with you at every stage of course.
Roll out and refine
Once the initial brand is agreed we start the process of rolling it out across every touchpoint, constantly reviewing at every stage.
Ongoing support
There will often, be things required, further to the initial project and so I’m available for ongoing help and support or providing updates templates
“As the owner of a business coaching company, I had no idea where to start with setting up the brand. Emma was brilliant to work with, bringing experience and advice that helped me think about the strategy of my business and what I wanted to achieve. She understood me as a person and translated this into the brand, showing a real eye for design. I'm thrilled with the brand and website she created, and her energy and enthusiasm made me feel supported in achieving my goals. I highly recommend Emma for anyone looking to improve their brand strategy or website.”
LINDSAY HALL - OWNER - WITH INTENT
Frequently Asked Questions
How long does it take?
The success of a new brand inevitably resides in the amount of planning and preparation you do up front. Once you’ve got your strategy set, the roll out is relatively straightforward. Depending on your business and your availability, I would probably advise allowing a minimum of 6 weeks for a new brand and 4 weeks for a rebrand.
Can you design templates?
Yes, I really believe that to create a successful brand you need consistency but appreciate that this can be difficult to manage day to day. I can provide suites of on brand templates in easy to use software like Canva making it effortless for businesses to create on brand materials themselves without needing a designer every time.
How much does it cost?
Every project is different, and the deliverables always vary from client to client. The best thing is to have an initial call so I can find out more about your brand challenges and provide a range of options depending on your budget. I can also introduce other specialists, offer payment plans and daily rates.
Do you build websites?
I can build simple, effective, on brand websites in squarespace as part of the branding project as the website is usually one of the most important brand assets. These sites are really easy for you to maintain and update yourself. If your requirements are more complicated, for example e-commerce sites, I can put you in touch with some great developers.
Do you work with other creatives?
Absolutely. I am a big advocate of getting the right specialists together to form a crack team. I’ve plenty of experience of working with designers and creative agencies of all sizes and will be able to advise at which points you’ll gain maximum value from my skillset. I also freelance for agencies when they need a brand specialist.
Will you just design me a logo?
A logo is just one small part of a brand and done in isolation won’t have any real impact. As part of the overall visual identity we will design a logo and ensure it meets your business objectives and aesthetic. If you are looking to purely design a logo I can recommend some great designers but they will also want to consider the bigger picture