Is your brand feeling tired and outdated? marketing strategies falling short or you have a new product or service to launch? I’m here to help you successfully rebrand.
Does any of this sound familiar to you?
The brand we loved when we set up is feeling dated!
My marketing activity is falling flat and I don’t know why?
We have a new product or service to launch but need to extend our brand
I don’t think my brand really reflects the business or the needs of our customers!
We want to appeal to a new audience but our brand does’t cut it?
I’m here to help guide you through the process of rebranding so your brand speaks directly to your target audience and is irresistible them
A rebrand gives you
- An updated brand that better represents your business, values and story
- Position yourself differently in the market
- Launch new products or services
- To appeal to a new target audience
- A fresh new look and feel
- Standout from your competitors
- The opportunity to revisit your strategy and build on what you’ve learnt- Re-engaged employees
“Your brand is the single most important investment you can make in your business.”
Steve Forbes
A REbrand project will Typically include:
- Discovery session
- Brand strategy
- Updated visual identity
- Updated brand narrative
- Template marketing materials
- Updated website
- Suggested content plans
- New brand guidelines
The process
Rebranding your business
Discovery
I always start with a client questionnaire followed by a discovery call to get up to speed on your business and objectives.
Insight
A deep dive into how you are perceived by your customers and target audiences. I usually do competitor analysis at this stage too.
Strategy
Working collaboratively on a new brand strategy that will ensure you position yourselves in a way that will hit your objectives.
Creation
Updating your visual identity with a fresh new look and creating all of the agreed deliverables from websites to social graphics.
Roll out and refine
Once the rebrand is agreed we start the process of rolling it out across every touchpoint, constantly reviewing at every stage.
Ongoing support
There will often, be things required, further to the initial project and so I’m available for ongoing help and support or providing updates templates
“Emma offers a guiding voice, whilst still allowing us to go in the direction we choose. She asks questions we may not have thought to ask ourselves and she will give her expert opinion on things. I have been delighted with the results so far, and look forward to working with Emma on a continuing basis to grow our new brand.”
LAUREEN PATTISON - MARKETING DIRECTOR - BROMLEYS
Frequently Asked Questions
How long does it take to rebrand?
The success of a brand inevitably resides in the amount of planning and preparation you do up front. Once you’ve got your strategy set, the roll out is relatively straightforward. Depending on your business and availability to make decisions, I would probably advise allowing a minimum of 4 weeks for a rebrand.
How much does it cost?
Every project is different, and the deliverables always vary from client to client. The best thing is to have an initial call so I can find out more about your brand challenges and provide a range of options depending on your budget. I can also introduce other specialists, offer payment plans and daily rates.
Do you build websites?
I can build simple, effective, on brand websites in squarespace as part of the branding project as the website is usually one of the most important brand assets. These sites are really easy for you to maintain and update yourself. If your requirements are more complicated, for example e-commerce sites, I can put you in touch with some great developers.
Do you work with other creatives?
Absolutely. I am a big advocate of getting the right specialists together to form a crack team. I’ve plenty of experience of working with designers and creative agencies of all sizes and will be able to advise at which points you’ll gain maximum value from my skillset. I also freelance for agencies when they need a brand specialist.
Can you design templates?
Yes, I really believe that to create a successful brand you need consistency but appreciate that this can be difficult to manage day to day. I can provide suites of on brand templates in easy to use software like Canva making it effortless for businesses to create on brand materials themselves without needing a designer every time.
Will you just design me a new logo?
A logo is just one small part of a brand and done in isolation won’t have any real impact. As part of the overall visual identity we will design a logo and ensure it meets your business objectives and aesthetic. If you are looking to purely design a logo I can recommend some great designers but they will also want to consider the bigger picture
